Ndamukong Suh… dirty player or ferocious competitor?
His recent stomping act has the league ablaze with opinionated banter. He’s been accused of being dirty on several occasions before. This one, however, was pretty gosh darn outright. Suh’s play-style is corrupting his image in the NFL and in the public.
In watching Suh play this year, it is quite apparent that he’s just a fairly dirty player. What I want to know, is how an agent or publicist would go about maintaining Suh’s image. He’s apologized, which has been shown on television before, but I don’t think that doing this multiple times will have the same effect as if he were to do this but once.
The question is, then, how can you repair an image that is constantly corrupting itself? My answer? You don’t.
You can only patch up images and personal brand for so long before all of that nasty stuff becomes the actual brand. Only a change in Suh’s persona can do this. Highlight the change and what responsibility he has taken ahold of, and you can begin to save his personal brand.